Research Stream 3
Female Entrepreneurship in the Atlantic Innovation Corridor
Female Entrepreneurship in the Atlantic Innovation Corridor
The Irish eco-system for entrepreneurship is broadly favourable at a national level (OECD, 2019). However, this does not hold when we look at entrepreneurship from a regional or gender perspective. Levels of entrepreneurship in the Border, Midlands and West region and in the cross border North West City region are below national and European averages.
Female entrepreneurship, especially in the areas of international, high growth and technology-oriented businesses is low compared to levels seen in male entrepreneurship (GEM, 2019).
This research stream investigates the experiences, strategies and outcomes for female entrepreneurs in the North West Atlantic Innovation Corridor region. It considers:
The research is carried out in partnership with key female entrepreneurship programmes and networks on the island. Entrepreneurs will join the project as participant researchers, providing fine-grained data and unique insights into the process of establishing and growing start-ups.
The research will contribute to our understanding of how female entrepreneurs engage with their eco-system in establishing and growing their new ventures. It will:
AwakenHub is the first and only island of Ireland community for women founders and allies. AwakenHub’s mission is to level up opportunity, access and connectivity for women founders throughout the Island of Ireland by removing barriers to investment, scale and success.
Registered as a Social Enterprise (CLG) in July 2020 in response to the need for a community driven organisation representing women founders across Ireland to advance their opportunities in the entrepreneurial and start-up ecosystem. AwakenHub is growing at pace with a community of 3000+ women and is enabling improved connectivity on common issues of concern in relation to female entrepreneurship ranging from nascent founders, startups, pre-seed and seed investment ready, to those looking to scale their businesses internationally.
Dr. Isobel Cunningham is a Lecturer in Entrepreneurship and Innovation at Atlantic Technological University. Her research interests include SME formation development, social and inclusive entrepreneurship, and entrepreneurship education. She is involved in several projects including various European projects and additional New Foundation and Shared Island projects.
Isobel is a board member of various community organisations and supports various community projects that aim to enhance both the entrepreneurial eco system and the life of the people living in the community.
Isobel has published widely in several journals in the area of entrepreneurship. Her paper was chosen as a Highly Commended Award Winner at the Emerald Literati Network Awards for Excellence. Isobel is involved in many research networks across Europe and United States around female/social entrepreneurship and entrepreneurship education.
Laura is a Senior Lecturer in Marketing at Ulster University Business School and Programme Director for the UK Help to Grow programme. Her research interests include SMEs and inclusive entrepreneurship along with examining the development of global digital financial services. She has led, and leads, on a number of projects including EU and Shared Island. She regularly undertakes consultancy with small businesses supported by InnovateUK, InvestNI, Enterprise Ireland and Intertrade Ireland. She is a board member of a number of social enterprises and charity organisations and is an external examiner at UK and Irish Universities. Laura has presented at a number of conferences including the Academy of Marketing and European Academy of Management. She has published widely including the European Journal of Marketing and International Journal of Entrepreneurial Behaviour & Research. She is engaged in research networks across the UK impacting, and influencing, executive education for small businesses. She has strong links with industry and policy makers where her research is informing policy development. She is a Fellow of the Chartered Institute of Marketing (FCIM) and a Certified Management and Business Educator (CMBE) with the Chartered Association of Business Schools.
